Privacy notice

Hyrule Ltd is the controller of your personal data. We're a company registered in England and Wales, number 11190235, at Patch 5-6 Gray’s Yard, Springfield Road, Chelmsford, England, CM2 6QR. We're registered with the Information Commissioner's Office, number ZB407428.

For any privacy question or request, email privacy@hyrule.consulting.

When you contact us. The Request a demo form asks for your name, work email, company and the package you're interested in, and, if you choose to give them, your phone number and a message. If you came from an ad or a campaign link, we also record which campaign it was and the ad's click ID.

When you become a customer. We keep the business contact details of the people we work with at your organisation, with records of our cases, work, calls and emails with them, and billing details.

When you visit the site. Our hosting provider handles your IP address and browser details to serve pages and protect the site from abuse. We see only counts of visits from campaigns and the country they came from, never your IP address.

We don't sell your personal data, and we don't share it with anyone for their own marketing.

Reply to your enquiry and arrange a call or demo

Legitimate interests: answering people who've asked to hear from us

Provide our services and manage our relationship with your organisation

Contract, or legitimate interests where the contract is with your employer

Send occasional emails about our services to enquirers and customer contacts

Legitimate interests: telling businesses we know about services relevant to them. You can opt out at any time

Keep accounting and tax records

Legal obligation

Measure which ads lead to enquiries

Consent, given through the cookie banner

Protect the site and the form from spam and abuse

Legitimate interests

Every marketing email has a link to unsubscribe, or you can email privacy@hyrule.consulting and we'll stop.

Some providers handle data for us. Each one works under a contract that limits what it can do with it.

• our CRM, which keeps our customer and enquiry records
• website hosting and security, including checking that a person, not a bot, sent the form
• email
• invoicing and accounting software

If you allow advertising measurement, Google and OpenAI receive data about your visit and whether you sent the form, so we can see which ads work. If you don't, the OpenAI pixel doesn't load, and Google sets no cookies and receives only signals without cookies, such as that an enquiry was sent.

Some of these providers store or access data outside the UK, including in the United States. Where they do, we rely on UK adequacy regulations, including the UK Extension to the EU–US Data Privacy Framework, or on the ICO's International Data Transfer Agreement or Addendum.

• Enquiries that don't go further: 4 years after we last heard from you
• Customer records: for the length of the contract, then 6 years for legal and accounting purposes
• Your cookie choice: in your browser, until you change it or clear your browser's data

The site sets no cookies unless you allow advertising measurement. If you do, Google may set advertising cookies that link your visit to an ad you clicked, and the OpenAI Ads Pixel loads. The spam check on the contact form doesn't use cookies to track you. We save your choice in your browser's local storage so we don't ask again. You can change it at any time from Cookie settings at the bottom of every page.

You have the right to:

• ask for a copy of your data
• correct it
• have it deleted
• restrict or object to how we use it, including at any time for marketing
• move it to another provider
• withdraw your consent

To use any of these rights, email privacy@hyrule.consulting. We'll reply within one month.

If you're unhappy with how we've handled your data, please tell us first so we can put it right. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

If we change this notice, we'll update the date at the top.